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Indian soft drink market

Mukesh Ambani, Campa Cola, Reliance Industries, Indian soft drink market, Coca-Cola, PepsiCo, beverage industry, market disruption, pricing strategy, consumer behavior

Mukesh Ambani’s Campa Cola Disrupting India’s Soft Drink Market

By Manohar N
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In a bold move reminiscent of his disruption in the telecom sector, Mukesh Ambani, through Reliance Industries, has reintroduced Campa Cola to the Indian ...